In today’s competitive culture, securing proper funding for your athletic department is vital; digital advertising on your scoreboard is a great tool to help you succeed. While many scoreboard solutions can provide you with basic tools to capture the attention of prospective sponsors, few can compare to our user-friendly ad management platform. Let’s unpack how ScoreVision can support your sponsorship program and create a more prosperous future for your athletes, students, and the community.
What is an Automated Sequence?
Before video scoreboards, schools approached brands about hanging static banners in gymnasiums and publishing print ads inside roster booklets. Those same schools were using a traditional fixed-digit scoreboard with a metal-box controller. With ScoreVision, you can show ads on your LED video scoreboard as a commercial, animation, or static image and assign them to automatically rotate in designated locations. This feature is what we call an “Automated Sequence.”
An automated sequence is used to provide small production teams with a hands-off approach to displaying advertisements on an LED scoreboard, while still creating an engaging and authentic experience for fans.
What are the benefits of ScoreVision’s Ad Management Platform?
#1: Easy Management and Versatility
ScoreVision supports small production teams by providing a set of pre-built layouts that maximize valuable ad real estate without losing the importance of game information on the scoreboard. These layouts are immediately available upon installation and are pre-determined and optimized based on the size and shape of your scoreboard. Each layout includes displaying advertising through an automated sequence, a co-branded wrapper (background), or on-demand media.
Pre-built layouts also allow quick assembly of sponsorship packages. If you’re in charge of running the production, but your booster parents are in charge of finding your sponsors, you can simply provide them with an inventory sheet listing the availability for each ad spot. Your booster club can then determine different value packages to present to sponsors. If a sponsor would like to switch out their advertisement during the duration of their contract, anyone with permission to access your cloud account can swiftly replace the ad before the next event.
In the event a sponsor wants to show different advertisements in their one allocated spot within a sequence, you can use what we call a “subsequence.” This allows for one sponsor to rotate through four different advertisements, while only taking up one spot in the sequence order. This will not impact ad reporting but can be a helpful tool for the sponsor to showcase different products.
#2: Easy Management and Versatility
Before you begin to contact prospective sponsors, we highly recommend you work with your booster club or administrative staff to create different tiers of sponsorship. At ScoreVision, we offer our customers an inventory guide to help determine the amount of spots they can sell based on a tiered sponsorship program. This simple-to-use Excel sheet, allows you to calculate different scenarios to meet your revenue goals. Once you’ve determined the number of spots you have available, you can then share projected ad performance with your prospective sponsors.
After the contracted sponsorship period ends, you can access a report in the ScoreVision Cloud to provide sponsors with the results they need to compare the projections you first shared. Our ad reporting tool provides metrics for the estimated amount of impressions (based on average attendance), the number of times an ad was served, and the length of time it was displayed on the screen.
#3: Campus-Wide Advertisements from One Place
In the event your school or athletic department manages sponsorships through a third-party media representative, ScoreVision has a Digital Media Sales (DMS) tool that allows third parties to oversee content distribution for multiple schools and multiple facilities. However, the third party is required to sign a contract to access these tools. Our recommendation is to partner with one of our already certified media representatives as they are familiar with these tools and will be able to provide you with a better inventory assessment. These tools can unlock district-wide media management if your advertising and sponsorships are assigned at a district level.
Using these tools can also unlock additional benefits, including a percentage-based breakdown to segment your ads into two categories; ads by the media partner and ads by the school. For example, let’s say you partner with one of our certified media representatives, and they request to display ads for 80% of the event, the remaining 20% can be assigned to your school for your advertising or announcements. Based on those percentages, the ad management tool will automatically determine how long to display each ad in the rotation based on the number of ads that are placed in the sequence.
We’ve only scratched the surface of how ScoreVision’s powerful advertising tools can support and engage more sponsors. Our software enables schools and teams to focus on sustainable revenue streams that can impact their program for years to come. To discover more about how ScoreVision and our ad management software work, you can contact our team using the form below to receive a demo.
